William Hill set to expand their presence in the US.
If regulatory approval is granted, they will enter a partnership with Penn National Gaming at the M Resort in Nevada.
The deal will provide punters with access to their technology, betting App and in-play options.
If all go wells and the likelihood is it will, they expect to go live in May this year.
“We are excited to expand our partnership with our friends at Penn National to operate the sportsbook at The M. It is a fabulous property, serving the Henderson and Southern Highlands areas, as well as guests from out of town. We look forward to bringing our market-leading product to these customers,” said William Hill US CEO Joe Asher.
William Hill currently provide sports betting technology and risk management services to 3 other areas. Nevada will join Mississippi, Pennsylvania and West Virginia in benefitting from their expertise.
“We are delighted to be teaming up with William Hill at M Resort,” said Ameet Patel. He is the Senior Vice President of Regional Operations at Penn National Gaming. “We have an active sportsbook at M Resort, and we think our guests will benefit greatly from William Hill’s expertise.”
The M Resort Spa Casino opened in 2009. The entire property is over 90 acres and includes 92,000 square of gaming space. This includes 1,900 slot machines, 64 table games and 14 poker tables, plus a race track and sportsbook.
It also offers almost 400 rooms, nine restaurants and five bars. There is 60,000 square feet of conference space with room for 4,700 vehicles.